Having customers is the most important thing for a web shop and if you don’t have any customers your online store can’t exist. We need them to buy our products so we can make the company going and, therefore, we have to find out who they are, what they want and where to find them.
Customer data platform
One of the most important things to do is to find an online customer data platform. A customer data platform finds and connects all types of customer data from different sources such as websites, apps and calls centers and combines this data into a single customer view. The platform gathers information about your costumers’ behaviour so that you can use it for better marketing. By getting more information about who your customers really are you can get to know them better and find out how to design your motocross web shop after your customers’ wishes.
Search Engine Optimization
Nowadays there are loads of web shops on the Internet and, therefore, having online visibility on search engines like Google and Yahoo is very important. Whenever potential costumers search the Internet to find different products that your company sell it is very important that your web shop is the first one they see. Therefore, you have to make sure that your web shop is higher ranked than your rivals’ web shops. By doing that potential customers hopefully choose your website instead of your rivals’. To make sure that you are one of the top results on Google and Yahoo you have to make use of Search Engine Optimization (SEO).
SEO consists of technical, editorial and communicative challenges. The better you understand how to optimize all items, the more visible you will be in the search engines.
SEO consists of a combination of research, analysis and marketing and includes disciplines like keyword analysis and link building.